THE SHORT AND SWEET
Carrie and Nishad are childhood friends from Dar es Salaam, Tanzania (it’s a long story). They are dedicated parents living in Los Angeles and the co-founders of www.twigtale.com
A FANTASTIC IDEA
When Nishad and his wife Lara’s two year old son (Remi) was having difficulty grasping the concept of his new pre-school schedule, Remi’s teacher suggested putting pen to paper and writing a story to help Remi understand the new routine. Not trusting his own artistic ability, Nishad went online and created a photo book using photos of Remi’s new teachers and classroom, explaining what Remi’s pre-school week would look like. Remi was obsessed with the finished product. He was fascinated by the photos of himself and asked that the book be read to him multiple times a day. Pretty soon, Remi seamlessly transitioned to his new school. He no longer had questions about what he would do in the classroom, or who would pick him up at the end of the day. The photo book had let Remi in on “the plan” and had given him confidence and assurance.
The only problem was creating the photo book online took a lot of time. Nishad wished there were a way to make these books for Remi without having to spend hours on the computer writing appropriate text and choosing fonts, backgrounds, and covers, etc . . .
Thus, the idea for twigtale.com was born.
BUILDING THE COMPANY
Carrie, Nishad, and Lara worked on developing a website that would allow time-strapped parents to create personalized books. We consulted a number of child development experts, including Allison LaTona, spent hours talking to parents of young kids, and most importantly, and read a whole lot of early Twigtale books to our kids to see what resonated with them.
Along the way, we brought on Bobby Benfield, an e-commerce expert with Shopzilla experience, and Andrew Kin, who has a long background in strategy consulting at Bain & Company, to continuing growing the company. Both are parents of young children in Los Angeles.
Whether to help with a difficult transition, or simply to create a book that will delight your child, we work hard to give you a product that everyone will love.